Loyalty…. it’s not unheard of, it’s just sometimes unlikely. In the food industry, loyalty to a product is more common than loyalty to a customer, a co-worker, or a boss. It’s the honest truth. Don’t expect loyalty from your co-worker friend who whips those egg whites with as much enthusiasm as you. Everybody wants to move up, get to the top, and look down below where the rest of the staff is washing dishes, cleaning, and looking up at them- waiting to be told what to do. It’s called being the big fish in a little pond.
Now, I am not going on a rant (maybe a little) that no one is loyal- I am merely pointing out the unlikelihood of loyalty in an interpersonal capacity.
A baker can make great oatmeal raisin cookies but they will never be as great as your Grandmother’s. And you feel the need to tell this to anyone who will listen because those cookies from Grandma were awesome. That’s loyatly to Grandma, her cookies, and your sentimentality. It’s annoying, but it’s expected.
With food, we can be guilty of die-hard loyalty. Some cannot go a day without drinking Pepsi One, others always get their coffee every morning at the coffee shop on the corner (large, two sugars with room), and countless others have a ritual where they watch TV exactly at 9 p.m., and have a bowl of Ben & Jerry’s Cherry Garcia ice cream. To each their own. Is it conformity (?), maybe, but it is loyalty to a product. A pair of Puma sneakers, or Covergirl mascara, we know what brands we like, and we remain loyal. Well…remain loyal until the next big thing happens.
That Ben & Jerry’s got replaced by Bailey’s Haagen Dazs, and those Pumas were kicked on the floor for a new pair of Rocket Dogs. We used to drink our fruity yogurt smoothies from Dunkin Donuts, but since we tasted Caribbean Paradise from Jamba Juice, we forgot Dunkin Donuts even made smoothies. And lastly, we swore by our PC, but the Mac looks better, feels better, and has less problems. These are the next best things- the killers of loyalty to a brand, but not to a product.
Even in the worst of times, all computer companies are still going to sell computers, and ice cream is still going to be bought and consumed, regardless if it is Ben & Jerry’s or Haagen Dazs. It’s loyalty to the product that thrives. And I suspect that it’s reasonable to switch loyatlies of brands when money is involved, but what about the free stuff, like friendship or humanity?
One friend of mine told me it’s human nature to talk about other people. Sure it’s human nature, but it sure ain’t loyalty. Can we use that excuse when we criticize our friends about their life choices, or their new significant other? Can we say that it’s human nature when we talk about friends to others negatively, especially about things they never wanted discussed with others? It’s a fine line we flirt with; human nature and the excuse to be judgmental and mean.
In this big world of small people, loyalty is granted to food, expected from family, and earned by friends. Yet all of these fall to the ground and get stepped on when we just don’t care enough.
Think about it. Until next time,